Is your mind made up?
In August 2012 we ran our first major advertising campaign.
We wanted to increase knowledge around mental illness, highlighting that 1 in 4 people are affected, which means it’s someone you know or love. Because it’s something that affects us all we wanted to help people to feel comfortable talking about mental health by providing tips to start a conversation. Simply asking ‘How are you?’ can make a big difference to someone.
We made our first TV advert, ‘What about Dylan’ and our messages reached across Wales on billboards, posters, TV, radio, bus stops, inside buses, social media and via press stories.
Have you seen our TV advert, in case of Dylan?
Dylan is a character returning to work after some time off with mental health problems. His colleagues are nervous about talking to him about this – in fact, they dive through boxes, spit out tea and set alarm bells ringing, just to avoid the conversation!
One of his colleagues is a bit more sensible and starts a conversation with the most simple question in the world:
“How are you feeling?”
Don’t be afraid to talk about mental health!
1 in 4 of us will be affected by mental health in our lives, so it's important to be able to talk about it.Find out more
You can do something right now to help end mental health stigma and discrimination in Wales! Sign the pledge, help us…Find out more
Champions are people who have experience of mental health problems who lead the campaign.Find out more