Time to Change Wales relaunches the Talking is a Lifeline campaign with new captivating videos of three men: Rhodri, Darren and Brian who talk openly about their mental health problems, to coincide with men’s health awareness month this November. 

Latest research on public attitudes to mental illness in Wales commissioned by Time to Change Wales included a question on knowing someone with a mental health problem. This found that just 29% of men report that they know someone with a mental health problem, and that men are less likely to feel comfortable discussing their own mental health with friends or family.

The campaign aims to empower men to open up about their mental health struggles and emphasises that talking about mental health is one of the bravest things a man can do.

Rhodri, 37, from Cardiff used to play for Manchester United F.C. He was at the pinnacle of his career when he was blighted by significant knee problems throughout his time there, which contributed to him not succeeding at the club.

In his video, he talks about how he spiralled into depression following his exit from the club and how he dealt with the impact: “I couldn’t face going back home and seeing friends and family who expected me to do well by playing for a world-class team like Manchester United. I felt like I let everybody down.

I eventually came back to Wales and became a lot happier playing semi-professionally and was also studying for a business degree at the same time. In the end, I had to retire from football at the age of 24 as my knee problems continued be an issue.

Now I work as a freelance TV producer and I’m enjoying it. Talking about my poor mental health was the first step to my recovery, and I am living proof that you can definitely make the best out of what life throws at you.”

Only 55% of men who reported feeling very depressed said they talked to someone about it. Toxic masculinity is a major problem that makes it difficult for men to open up about their mental health: ‘man up’ and ‘men don’t cry’ are terms used negatively to judge men who open up about their poor mental health.

Darren, 37, from Flintshire walks along the River Dee in his video and talks about how stress in the workplace affected his mental health: “It was 2018 and I led on events that we run every year. We had 10 events to run over a matter of a few weeks. We had to cancel a lot of them due to snow and this was met with pressure from stakeholders to find alternative arrangements. I started to suffer from nosebleeds and became physically sick and before I knew it, I was in a very dark and scary place.

I contacted my manager to tell her that I was struggling and that I wasn’t sure what to do. I just unexpectedly burst into tears. My manager was worried and advised me to visit my GP as this was totally out of character. I visited my doctor, who diagnosed me with depression and anxiety. I was signed off from work and became increasingly withdrawn and isolated. Though, that was what I needed to reflect on myself. After taking some time off, I decided to build up the courage and head back into work and it was the best decision I’ve ever made. I was determined to not let my depression and low self-esteem hold me back.”

Half (48%) of all employees have experienced a mental health problem in their current job. Only half of these people have talked to their employer about their mental health problem. The cost of mental health problems in Wales is estimated at £7.2 billion a year in loss of output, healthcare bills and social benefits; which is why there is both a strong moral and business case to step up and create more mentally healthy workplaces.

Brian, 62, from Barry was diagnosed with depression a few years ago. In his video, Brian was filmed walking up South Wales’ highest mountain, Pen Y Fan, at sunrise. Brian felt that coming from a mixed ethnic background and growing up in a multicultural community made it difficult for him to open up about his mental health, due to the stigma that’s attached to it. He explains: “Over the years, I grew out of the idea that we must keep quiet about our mental health and built my own circle of friends who cared about my mental wellbeing. I became a lot more open about my feelings which gave me a sense of empowerment and freedom.

It wasn’t until I took full responsibility for my own mental health that I started to notice a change in myself. I started to develop a positive outlook on life and found solace in getting myself back in shape, by regularly going to the gym and completing strenuous walks up Pen Y Fan. It was my escapism.”

June Jones, Campaign and Strategy Lead for Time to Change Wales said: “Many men find it difficult to talk about their own mental health problem due to the stigma and discrimination that they face in society. It’s important to not feel ashamed or embarrassed if you think you may have a mental health problem. Talk to someone who you trust; a friend, family member or GP.

If you’re worried about a male friend or loved one, start a conversation, and ask the question, ‘are you alright?’ and be prepared to listen.”

The Time to Change Wales website is packed with information and advice about mental health. Visit timetochangewales.org.uk to watch the Talking is a Lifeline videos. Show your support for the campaign by downloading resources from the website. You can follow the campaign on Twitter, Facebook and Instagram.


Interviews with spokespeople and case studies

Interviews with Time to Change Wales spokespeople are available upon request. Case studies of people with experience of mental health problems are also available (including Rhodri, Darren and Brian who are mentioned in the press release). Photos from the campaign shoot are upon request.

Campaign videos of our three case studies can be found here: https://www.youtube.com/user/TTCWales/videos

Contact: Hanna Yusuf, Marketing and Communications Officer, 02920 105004, h.yusuf@timechangewales.org.uk


  • Time to Change Wales commissioned Kantar to conduct a survey of adults in Wales in December 2018 and January 2019 consisting of 511 interviews with adults (aged 16+) living in Wales. Opinion Research Services (ORS) were commissioned by Time to Change Wales for the analysis and reporting of the survey data.
  • Men are less likely to feel comfortable discussing their mental health with a friend or family compared to women (59% vs 68%). (Public Attitudes to Mental Illness Survey in Wales 2018/9 conducted by Kantar on behalf of Time to Change Wales, and reported by Opinion Research Services)
  • Half (48%) of all employees have experienced a mental health problem in their current job. Only half of these people have talked to their employer about their mental health. (Mind, 2018)
  • Only 55% of men who reported feeling very depressed said they talked to someone about it. (CALM, Masculinity Audit, 2016)
  • The cost of mental health problems in Wales is estimated at £7.2 billion a year. (Mental Health Research Network, 2009)
  • Men are around three times more likely to die by suicide than women (Talk to Me 2 – Suicide and Self Harm Prevention Strategy for Wales 2015-2020)

Notes to Editors

  • Time to Change Wales is the first national campaign focussing on reducing the stigma and discrimination faced by people with mental health problems in Wales.
  • Time to Change Wales is led by two of Wales’ leading mental health charities: Hafal and Mind Cymru.
  • Time to Change Wales campaign is funded by Comic Relief and the Welsh Government.
  • Time to Change Wales commissioned Cardiff-based Clout Branding, an award-winning strategic creative agency to create the campaign. Remco Rembis, filmmaker and photographer, filmed the videos and took the photographs for the new Time to Change Wales men’s mental health awareness campaign.
  • The main video is supported with personal stories of three male Time to Change Wales champions who share their experiences of living with depression and anxiety.
  • Time to Change Wales developed Talking is a Lifeline using audience insights on male attitudes towards mental health. In the feedback we were told of the importance of having a conversation on mental health in everyday settings, with accessible language and a clear hard-hitting message.

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